Dubai,UAE – PixelPlusMedia recently announced that they are setting up shop in Dubai, the world-renowned metropolis found in the United Arab Emirates. In spite of the downturn in the economy since the recent financial crisis, they remain upbeat with the current gap in the advertising mix within the region. “Our market study showed us that there is currently a technological gap in the ambient media market in the UAE and the region,” they say. “As such, we feel that this is the best time for us to go into the market and introduce the latest of interactive media technologies available in the world.”[slideshow]
Composed of interactive media professionals, those who make up PixelPlusMedia share extensive experience in executing ambient branding campaigns in the Middle East, including Iran. “Our experience shows us that the market is hungry for this type of media; and, with the current market situation, strong brands are looking to gain more ground with their audience and their markets with an effective medium,” the group added.
Veering into the concept of augmented reality, they are looking into finding different ways of integrating the virtual with reality. “The main thing here is that we envision a market place where any form of surface can and will be transformed into a living and breathing branding medium; and, with our consultation, along with the technology that we bring in, anything is possible.”
“Our main goal is to give the general public a different branding experience that will be lasting and memorable; and, in turn, give our clients an exciting medium to communicate with their market,” asserted the group.
It does look like a promising proposition for those in the Middle East. PixelPlusMedia brings in quite a few interesting branding technologies that include gesture-controlled media, 3D holograms and FTIR/FTLR-enabled Multitouch screens, which are precedents of game-changing GUI (Graphic User Interface), 3D Content Production and advanced programming.