27 Dec

Media meets MBA by IMT Dubai

Last week, PixelPlusMedia was invited to participate in IMT Dubai’s “Media meets MBA Forum 2010”.  Official Press Release as follows:

“Media in the Middle East Reflects the Momentum of Society”

‘Media is not just a marketing tool, it is a momentum of society’ declared Professor Mohan Agarwal of the Institute of Management Technology, Dubai. He was opening the second ‘Media Meets MBAs’ on Wednesday, December 22, 2010. Addressing the packed audience of marketing MBAs, faculty and corporate invitees of business schools, Dr.Agrawal highlighted three major changes in the mediaspace of the Middle East. They included Media Consolidation replacing media cannibalism; Pull media replacing traditional push media and finally, Technology replacing guess work in media business’.

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The meet was addressed by a galaxy of scintillating speakers and media personalities led by Reg Athwal– Co-founder of One TVO Abu Dhabi UAE. He mesmerized the audience with his engaging message on how to ‘Unleash Media DNA’ and asked for self assessment of inner strengths and role fit within us and then leverage it to play media to the perfection.

The next speaker Mr.Abbas Alidina- renowned columnist and frequent contributor to the diffusion of social network media in the Middle East revealed that face book is increasingly penetrating eh Middle East and in many gulf countries, have reached as high as 35% of the population. Through his examples and statistics he showed how valuable is the social media for the region. He cited several case studies of successful users of social network media in large and small sectors.

Integrating the emerging technology with media, Mr. Jose Garcellano of PixelPlus Media introduced the new concepts of ‘Immersive media and augmented reality to attract, engage and sell’ to the market especially to the attention-deficit consumers. Through the innovative use of holograms and information technology, he mapped how media and marketing maximizes the impact at a relatively low cost.

The meet was closed with the address of Mr.J.Swaminath, Director Media Buying of Carat, UAE. He profiled the ‘rapidly crowding of media in the region with 150 newspapers, 300 magazines, 75 radio stations; 600 free to air channels and millions of websites and hand-held screen based media windows for a demographically small but buy-rich market’ and declared that media buying has become a science needing both statistics and strategic mind to buy media smart in the crowed media market.

The Meet was the second in the annual summit organized by IMT Dubai which is actively engaged in media and marketing research for the region under the guidance of Dr. Mohan Agrawal, professor marketing and convener of the Media Meet. IMT Dubai is a leading business school of India and the region and will soon organize its 3rd marketing summit ‘Marketing on Fire’ on Thursday, January 27, 2011 between 1600-1800hrs. Leading marketing strategists and consultants in the Middle East will present cutting edge knowledge and insights on the emerging face of marketing discipline, strategies, culture and best practices in the Middle East. For invite and full presentations, please call or email:

Dr.Mohan Lal Agarwal, Professor, Marketing, IMT Dubai Tel 055 6589767; Email magarwal@imtdubai.ac.ae; www.imtdubai.ac.ae

Likewise, please check out their facebook page: http://www.facebook.com/album.php?aid=23573&id=137963886261861

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