Our hologram at ADIPEC. Check out the video!
Our hologram at ADIPEC. Check out the video!
Pixel+Media, in partnership with Xische, recently made heads turn at the Technical Metal stand at ADNEC for ADIPEC 2010. Following the theory of immersion, an Orbit 270 hologram and a Pixel+Surface were installed to attract and engage exhibition goers.
Along with the nut-shaped TM stand, the technologies installed were something that were more than the usual in this event.
All in all, there were several show stoppers at ADIPEC. From Gazprom’s ice skating on MDF planks to ADNOC’s really cool 100% recyclable stand (I dare not mention the simple yet elegantly designed projection books and the touch sensitive walls).
Surface is an example of gesture-recognition computing.
According to Wiki (our unparalleled source of information):
Gesture recognition is a topic in computer science and language technology with the goal of interpreting human gestures via mathematical algorithms. Gestures can originate from any bodily motion or state but commonly originate from the face or hand. Current focuses in the field include emotion recognition from the face and hand gesture recognition. Many approaches have been made using cameras and computer vision algorithms to interpret sign language. However, the identification and recognition of posture, gait, proxemics, and human behaviors is also the subject of gesture recognition techniques.
Gesture recognition can be seen as a way for computers to begin to understand human body language, thus building a richer bridge between machines and humans than primitive text user interfaces or even GUIs (graphical user interfaces), which still limit the majority of input to keyboard and mouse.
It can be applied to marketing and advertising solutions but recent advancements have been made for industrial and government purposes. A recent TED event showcases these advancements and it is AWESOME!
Projection-based multitouch application. It is capable of more points of interaction as opposed to capacitive surfaces that are limited within the range of 2-points to 36-points.
A prototype unit for Orbit 270 – a hologram display used for brand amplification in retail environments.
This visually stunning & unique display combines free-floating elements and physical objects – generating positive attention and immersing people into the medium.
Some examples of how immersive media is applied in everyday life and things (hobbies rather).
The indoor golf is a concept that has been fine-tuned over the years and is now a more sophisticated gaming application of immersive media – a perfect example of mixing the virtual with the real. It features double tracking technology that not only detects the direction of the ball, but also the spin that you put on it and the velocity of the ball. It’s perfect for personal, commercial and promotional applications.
On the other hand, the interactive mirror is a step further into a more purposeful use of ubiquitous media. Developing technology that melts with the environment is key in properly integrating immersive media into everyday lives. There are quite a number of possibilities with this kind of application: gaming, retail, multitouch, POI, POS, etc.
Some 3D visualizations for Agumented Reality applications.
More of an ambient lighting solution for those missing home.
A combination of space design, experience design, interactive games, holograms and augmented reality. This Live Activation Stand Concept was made to highlight the product’s features and it’s fundamental purpose: being the lightest football boot around. Visitors can play games, customize the shoes and see it in a different way through a hologram.
Pixel+Media releases it’s commercial product offerings in the Middle East on Youtube.
They are looking to up the ante on current media offerings within the industry. Mixing the real with virtual, Pixel+Media are keen on pushing Augmented Reality in campaigns, events and exhibitions.
A cool Augmented Reality application for the retail environment. Mixing 3D effects with real objects brings life into regular product displays.
It would be interesting to see something like this out in the market, particularly here in the Middle East.
Dubai,UAE – PixelPlusMedia recently announced that they are setting up shop in Dubai, the world-renowned metropolis found in the United Arab Emirates. In spite of the downturn in the economy since the recent financial crisis, they remain upbeat with the current gap in the advertising mix within the region. “Our market study showed us that there is currently a technological gap in the ambient media market in the UAE and the region,” they say. “As such, we feel that this is the best time for us to go into the market and introduce the latest of interactive media technologies available in the world.”[slideshow]
Composed of interactive media professionals, those who make up PixelPlusMedia share extensive experience in executing ambient branding campaigns in the Middle East, including Iran. “Our experience shows us that the market is hungry for this type of media; and, with the current market situation, strong brands are looking to gain more ground with their audience and their markets with an effective medium,” the group added.
Veering into the concept of augmented reality, they are looking into finding different ways of integrating the virtual with reality. “The main thing here is that we envision a market place where any form of surface can and will be transformed into a living and breathing branding medium; and, with our consultation, along with the technology that we bring in, anything is possible.”
“Our main goal is to give the general public a different branding experience that will be lasting and memorable; and, in turn, give our clients an exciting medium to communicate with their market,” asserted the group.
It does look like a promising proposition for those in the Middle East. PixelPlusMedia brings in quite a few interesting branding technologies that include gesture-controlled media, 3D holograms and FTIR/FTLR-enabled Multitouch screens, which are precedents of game-changing GUI (Graphic User Interface), 3D Content Production and advanced programming.