09 Apr

Jotun Augmented Reality Redux

In the recently concluded Construction Week held at Abu Dhabi, Jotun paints once again used an Augmented Reality Kiosk to present their Jotashield Product Line in 3D.

 

[vimeo=http://vimeo.com/22040132]

 

You can experience the application by going to Jotun’s Jotashield Microsite (www.jotashield.com) – created by Xische.

27 Dec

Media meets MBA by IMT Dubai

Last week, PixelPlusMedia was invited to participate in IMT Dubai’s “Media meets MBA Forum 2010”.  Official Press Release as follows:

“Media in the Middle East Reflects the Momentum of Society”

‘Media is not just a marketing tool, it is a momentum of society’ declared Professor Mohan Agarwal of the Institute of Management Technology, Dubai. He was opening the second ‘Media Meets MBAs’ on Wednesday, December 22, 2010. Addressing the packed audience of marketing MBAs, faculty and corporate invitees of business schools, Dr.Agrawal highlighted three major changes in the mediaspace of the Middle East. They included Media Consolidation replacing media cannibalism; Pull media replacing traditional push media and finally, Technology replacing guess work in media business’.

[slideshow]

The meet was addressed by a galaxy of scintillating speakers and media personalities led by Reg Athwal– Co-founder of One TVO Abu Dhabi UAE. He mesmerized the audience with his engaging message on how to ‘Unleash Media DNA’ and asked for self assessment of inner strengths and role fit within us and then leverage it to play media to the perfection.

The next speaker Mr.Abbas Alidina- renowned columnist and frequent contributor to the diffusion of social network media in the Middle East revealed that face book is increasingly penetrating eh Middle East and in many gulf countries, have reached as high as 35% of the population. Through his examples and statistics he showed how valuable is the social media for the region. He cited several case studies of successful users of social network media in large and small sectors.

Integrating the emerging technology with media, Mr. Jose Garcellano of PixelPlus Media introduced the new concepts of ‘Immersive media and augmented reality to attract, engage and sell’ to the market especially to the attention-deficit consumers. Through the innovative use of holograms and information technology, he mapped how media and marketing maximizes the impact at a relatively low cost.

The meet was closed with the address of Mr.J.Swaminath, Director Media Buying of Carat, UAE. He profiled the ‘rapidly crowding of media in the region with 150 newspapers, 300 magazines, 75 radio stations; 600 free to air channels and millions of websites and hand-held screen based media windows for a demographically small but buy-rich market’ and declared that media buying has become a science needing both statistics and strategic mind to buy media smart in the crowed media market.

The Meet was the second in the annual summit organized by IMT Dubai which is actively engaged in media and marketing research for the region under the guidance of Dr. Mohan Agrawal, professor marketing and convener of the Media Meet. IMT Dubai is a leading business school of India and the region and will soon organize its 3rd marketing summit ‘Marketing on Fire’ on Thursday, January 27, 2011 between 1600-1800hrs. Leading marketing strategists and consultants in the Middle East will present cutting edge knowledge and insights on the emerging face of marketing discipline, strategies, culture and best practices in the Middle East. For invite and full presentations, please call or email:

Dr.Mohan Lal Agarwal, Professor, Marketing, IMT Dubai Tel 055 6589767; Email magarwal@imtdubai.ac.ae; www.imtdubai.ac.ae

Likewise, please check out their facebook page: http://www.facebook.com/album.php?aid=23573&id=137963886261861

23 Dec

PixelPlusMedia Participates at the MMS Show 2010

PixelPlusMedia recently participated at the MMS 2010, organized by The DOMUS Group, held at DWTC, Dubai.  On full display was the Orbit 270, which generated quite a buzz with visitors and exhibitiors alike.

[slideshow]

04 Dec

Augmented Reality in Dubai

In association with Xische, we recently launched an Augmented Reality Campaign during the Big5 for JOTASHIELD.  Check out the video below!

[youtube=http://www.youtube.com/watch?v=f20YI8X2pMQ&feature=sub]

Or you can try for yourself at www.jotashield.com/experience

12 May

Visualizations

Some 3D visualizations for Agumented Reality applications.

[youtube=http://www.youtube.com/watch?v=HJdMV8o5MeY]

More of an ambient lighting solution for those missing home.

[youtube=http://www.youtube.com/watch?v=ZFHCNkT5Zkg]

A combination of space design, experience design, interactive games, holograms and augmented reality.  This Live Activation Stand Concept was made to highlight the product’s features and it’s fundamental purpose: being the lightest football boot around.  Visitors can play games, customize the shoes and see it in a different way through a hologram.

23 Apr

Pixel+Showreel

Pixel+Media releases it’s commercial product offerings in the Middle East on Youtube.

[youtube=http://www.youtube.com/watch?v=xDIM-VecAQQ]

They are looking to up the ante on current media offerings within the industry.  Mixing the real with virtual, Pixel+Media are keen on pushing Augmented Reality in campaigns, events and exhibitions.

14 Apr

A New Start Up In Dubai

Dubai,UAE – PixelPlusMedia recently announced that they are setting up shop in Dubai, the world-renowned metropolis found in the United Arab Emirates.  In spite of the downturn in the economy since the recent financial crisis, they remain upbeat with the current gap in the advertising mix within the region.  “Our market study showed us that there is currently a technological gap in the ambient media market in the UAE and the region,” they say.  “As such, we feel that this is the best time for us to go into the market and introduce the latest of interactive media technologies available in the world.”[slideshow]

Composed of interactive media professionals, those who make up PixelPlusMedia share extensive experience in executing ambient branding campaigns in the Middle East, including Iran.  “Our experience shows us that the market is hungry for this type of media; and, with the current market situation, strong brands are looking to gain more ground with their audience and their markets with an effective medium,” the group added.

Veering into the concept of augmented reality, they are looking into finding different ways of integrating the virtual with reality.  “The main thing here is that we envision a market place where any form of surface can and will be transformed into a living and breathing branding medium; and, with our consultation, along with the technology that we bring in, anything is possible.”

“Our main goal is to give the general public a different branding experience that will be lasting and memorable; and, in turn, give our clients an exciting medium to communicate with their market,” asserted the group.

It does look like a promising proposition for those in the Middle East.  PixelPlusMedia brings in quite a few interesting branding technologies that include gesture-controlled media, 3D holograms and FTIR/FTLR-enabled Multitouch screens, which are precedents of game-changing GUI (Graphic User Interface), 3D Content Production and advanced programming.


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