Part 2 of 3… or more.
So, where were we?
It had been another hectic week and we’ve seem to have lost track of time. Exciting things (jump-out-of-your-skin-exciting) have been happening but we’re back-logged 2 years here.
I suppose we jump off to our Summer of 2013 activation for the Nike LVL Up Dubai. It was a really SICK event concept that blew us geeks away: combine an actual sporting tournament with video-game-type swag across the digital hemisphere via Facebook (if course!).
How was this done, you say? Facebook RFiD (see 01:24 mark)!
And oh, did we forget to mention these? These upside down babies are RFiD-enabled proximity product displays. People look at the shoe, shiny things shine, they swipe to vote!
The results were pretty good. We had 107 registrations for over a 3 hour period which resulted to 600++ actions generated through Facebook. Out of this figure, we got over 27,000++ facebook impressions (read: essentially free facebook ads that are user-generated) in just 3 hours.
The facebook analytics engine (apart from the backend CMS) provides for a robust analytics engine that gives you stats for your events in real-time. Reach goes up exponentially and each and every interaction goes out live whether through Facebook updates, Video Uploads and Imagery.
That’s it for now. On our next post, we’ll talk about some Augmented Reality Deployments for some of the automotive brands here in Dubai.