Tag Archives: Abu Dhabi

23 Feb

HP Twitter Wisher & Other Updates

DUBAI, U.A.E.  It’s been quite busy here for the past few months.  We’ve built up quite an interesting portfolio that constantly bridge the gap between online and offline platforms.

But before we begin to discuss, let’s see what we’ve been missing out on here in the desert:

Now that we’re done with wishful thinking, let’s see what was implemented here in the Gulf.  First we go to Qatar, where we kicked off our energy binge:

[vimeo http://vimeo.com/33845816]

The magic in these books is within the interaction itself.  It does not use the usual camera-based tracking methods commonly employed the world over.  Instead, it uses the same capacitive interaction techniques that allow users to interact with the books without any obvious tracking devices within the vicinity. There are numerous applications, especially in retail, that can utilize the same technology – whether to activate visual displays or for other more functional purposes.

Up next in our energy tour, we implemented a multitouch videowall for the World Future Energy Summit 2012 in Abu Dhabi.  Likewise, the video wall came along with remade content for the interactive books.

The method tracking for the videowall is brilliant.  It is barely affected by lighting conditions and the accuracy is just spot on.  With proper content development and an understanding of “layer-based” tracking, this instrument has huge potential.

Simultaneously, we were drawing close to the new year.  As such, one of our clients, Y&R Dubai, had a crazy idea of implementing a twitter balloon campaign for HP. Thus, the HPtwitterwisher.com project was born:

[slideshow]

This project ran for a total of 24 hours but reached  54 countries.  It also reached Mashable and other international news outlets.

While some other projects are still under wraps (therefore, you must wait), the latest install that we implemented was for Intel at Jacky’s in the Dubai Mall.  Check out this virtual mannequin:

[vimeo http://vimeo.com/37227714]

We’ll be implementing a few more of these around Dubai.  In the meantime, watch out for updates on this post!

09 Apr

Jotun Augmented Reality Redux

In the recently concluded Construction Week held at Abu Dhabi, Jotun paints once again used an Augmented Reality Kiosk to present their Jotashield Product Line in 3D.

 

[vimeo=http://vimeo.com/22040132]

 

You can experience the application by going to Jotun’s Jotashield Microsite (www.jotashield.com) – created by Xische.

04 Feb

Orbit 360 Hologram at the World Future Energy Summit 2011

Along with the many interesting things in the Summit, the Abu Dhabi Municipality featured an Orbit 360 Hologram at their stand.  It was used as the primary medium to describe the new building codes being implemented in the Emirate.  Check out the video below:

[youtube=http://www.youtube.com/watch?v=-1U_lflYwG8]

You’d also want to see these pictures of the Daimler-Benz’s concept eco-car along with the other cool things you can see at the World Future Energy Summit!

[slideshow]

Let’s all hope we get cars like these in the future.

23 Dec

PixelPlusMedia Participates at the MMS Show 2010

PixelPlusMedia recently participated at the MMS 2010, organized by The DOMUS Group, held at DWTC, Dubai.  On full display was the Orbit 270, which generated quite a buzz with visitors and exhibitiors alike.

[slideshow]

04 Nov

Hologram and Surface at ADIPEC

Pixel+Media, in partnership with Xische, recently made heads turn at the Technical Metal stand at ADNEC for ADIPEC 2010.  Following the theory of immersion, an Orbit 270 hologram and a Pixel+Surface were installed to attract and engage exhibition goers.

Dalia with Orbit 270

Along with the nut-shaped TM stand, the technologies installed were something that were more than the usual in this event.

All in all, there were several show stoppers at ADIPEC.  From Gazprom’s ice skating on MDF planks to ADNOC’s really cool 100% recyclable stand (I dare not mention the simple yet elegantly designed projection books and the touch sensitive walls).

26 Aug

Gesture-based Interaction

Surface is an example of gesture-recognition computing.

[youtube=http://www.youtube.com/watch?v=aGp3B_zY5JU&feature=sub]

According to Wiki (our unparalleled source of information):

Gesture recognition is a topic in computer science and language technology with the goal of interpreting human gestures via mathematical algorithms. Gestures can originate from any bodily motion or state but commonly originate from the face or hand. Current focuses in the field include emotion recognition from the face and hand gesture recognition. Many approaches have been made using cameras and computer vision algorithms to interpret sign language. However, the identification and recognition of posture, gait, proxemics, and human behaviors is also the subject of gesture recognition techniques.[1]

Gesture recognition can be seen as a way for computers to begin to understand human body language, thus building a richer bridge between machines and humans than primitive text user interfaces or even GUIs (graphical user interfaces), which still limit the majority of input to keyboard and mouse.

It can be applied to marketing and advertising solutions but recent advancements have been made for industrial and government purposes.  A recent TED event showcases these advancements and it is AWESOME!

19 Aug

Orbit Hologram Display

A prototype unit for Orbit 270 – a hologram display used for brand amplification in retail environments.

[youtube=http://www.youtube.com/watch?v=enQvz9P2-AQ&feature=sub]

This visually stunning & unique display combines free-floating elements and physical objects – generating positive attention and immersing people into the medium.


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