In an isolated area just off the desert in Dubai, something of a Roald Dahl-ish fancy takes place. Kids (and adults!) come to this factory of sweets looking for Oompa Loompas only to find something more interesting – themselves!
Themselves in a video game! In this designed experience, the agency involved designed multiple interactive spaces (both digital and otherwise) for visitors to learn more about healthy (chocolatey) eating and the importance of being active.