DUBAI, U.A.E. It’s been quite busy here for the past few months. We’ve built up quite an interesting portfolio that constantly bridge the gap between online and offline platforms.
But before we begin to discuss, let’s see what we’ve been missing out on here in the desert:
Now that we’re done with wishful thinking, let’s see what was implemented here in the Gulf. First we go to Qatar, where we kicked off our energy binge:
The magic in these books is within the interaction itself. It does not use the usual camera-based tracking methods commonly employed the world over. Instead, it uses the same capacitive interaction techniques that allow users to interact with the books without any obvious tracking devices within the vicinity. There are numerous applications, especially in retail, that can utilize the same technology – whether to activate visual displays or for other more functional purposes.
Up next in our energy tour, we implemented a multitouch videowall for the World Future Energy Summit 2012 in Abu Dhabi. Likewise, the video wall came along with remade content for the interactive books.
The method tracking for the videowall is brilliant. It is barely affected by lighting conditions and the accuracy is just spot on. With proper content development and an understanding of “layer-based” tracking, this instrument has huge potential.
Simultaneously, we were drawing close to the new year. As such, one of our clients, Y&R Dubai, had a crazy idea of implementing a twitter balloon campaign for HP. Thus, the HPtwitterwisher.com project was born:
This project ran for a total of 24 hours but reached 54 countries. It also reached Mashable and other international news outlets.
While some other projects are still under wraps (therefore, you must wait), the latest install that we implemented was for Intel at Jacky’s in the Dubai Mall. Check out this virtual mannequin:
We’ll be implementing a few more of these around Dubai. In the meantime, watch out for updates on this post!