Tag Archives: Live Activation

01 May

A long overdue update on what’s been ticking at PixelPlusMedia’s Dubai Offices.

(Part 1 of 3… or more)

Hello folks!

We can’t believe that it’s been well over a year of putting off writing another blog entry.  Rest assured, it’s well justified as we had been keeping ourselves busy creating and developing new products and experiences for marketing and advertising in Dubai.

Busy thinking of new things.

Busy thinking of new things.

Creative technology (as they call it) has been pushing the boundaries of live activations and retail installations in Dubai (so we hope).

Let’s start it off little by little – starting with 2013.

Below, we have our award-winning (Cannes Lions Festival of Creativity, Dubai Lynx, The Effies and others – Google it, Baby!) product deployment for Y&R Dubai.  The idea (otherwise known as The Headline News Cup Sleeve for Tim Horton’s) was quite simple yet effective – read the latest news along with your fresh cup of coffee.

How was it done?  See below:

Next up, we worked on yet another great idea by Y&R Dubai! The LR4 Escape Key (as we found out) was a real epic in terms of production.  Back in the dark ages when hipsters were less techie, we were already well into product prototyping (or 3D printing).  Enter video:

Awesome as that was, these creative types in Dubai kept coming up with crazy new ideas – all of which, we were happy to oblige them with.

———> Ooops! We’re over 200 words! We’ll put up another post soon!

 

26 Aug

Gesture-based Interaction

Surface is an example of gesture-recognition computing.

[youtube=http://www.youtube.com/watch?v=aGp3B_zY5JU&feature=sub]

According to Wiki (our unparalleled source of information):

Gesture recognition is a topic in computer science and language technology with the goal of interpreting human gestures via mathematical algorithms. Gestures can originate from any bodily motion or state but commonly originate from the face or hand. Current focuses in the field include emotion recognition from the face and hand gesture recognition. Many approaches have been made using cameras and computer vision algorithms to interpret sign language. However, the identification and recognition of posture, gait, proxemics, and human behaviors is also the subject of gesture recognition techniques.[1]

Gesture recognition can be seen as a way for computers to begin to understand human body language, thus building a richer bridge between machines and humans than primitive text user interfaces or even GUIs (graphical user interfaces), which still limit the majority of input to keyboard and mouse.

It can be applied to marketing and advertising solutions but recent advancements have been made for industrial and government purposes.  A recent TED event showcases these advancements and it is AWESOME!

19 Aug

Orbit Hologram Display

A prototype unit for Orbit 270 – a hologram display used for brand amplification in retail environments.

[youtube=http://www.youtube.com/watch?v=enQvz9P2-AQ&feature=sub]

This visually stunning & unique display combines free-floating elements and physical objects – generating positive attention and immersing people into the medium.

12 May

Visualizations

Some 3D visualizations for Agumented Reality applications.

[youtube=http://www.youtube.com/watch?v=HJdMV8o5MeY]

More of an ambient lighting solution for those missing home.

[youtube=http://www.youtube.com/watch?v=ZFHCNkT5Zkg]

A combination of space design, experience design, interactive games, holograms and augmented reality.  This Live Activation Stand Concept was made to highlight the product’s features and it’s fundamental purpose: being the lightest football boot around.  Visitors can play games, customize the shoes and see it in a different way through a hologram.


Let's try something new.
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