(Part 1 of 3… or more)
We can’t believe that it’s been well over a year of putting off writing another blog entry. Rest assured, it’s well justified as we had been keeping ourselves busy creating and developing new products and experiences for marketing and advertising in Dubai.
Creative technology (as they call it) has been pushing the boundaries of live activations and retail installations in Dubai (so we hope).
Let’s start it off little by little – starting with 2013.
Below, we have our award-winning (Cannes Lions Festival of Creativity, Dubai Lynx, The Effies and others – Google it, Baby!) product deployment for Y&R Dubai. The idea (otherwise known as The Headline News Cup Sleeve for Tim Horton’s) was quite simple yet effective – read the latest news along with your fresh cup of coffee.
How was it done? See below:
Next up, we worked on yet another great idea by Y&R Dubai! The LR4 Escape Key (as we found out) was a real epic in terms of production. Back in the dark ages when hipsters were less techie, we were already well into product prototyping (or 3D printing). Enter video:
Awesome as that was, these creative types in Dubai kept coming up with crazy new ideas – all of which, we were happy to oblige them with.
———> Ooops! We’re over 200 words! We’ll put up another post soon!