Tag Archives: Marketing

10 Jun

Immersive Media For Home and Industrial Interiors

Some examples of how immersive media is applied in everyday life and things (hobbies rather).

The indoor golf is a concept that has been fine-tuned over the years and is now a more sophisticated gaming application of immersive media – a perfect example of mixing the virtual with the real.  It features double tracking technology that not only detects the direction of the ball, but also the spin that you put on it and the velocity of the ball.  It’s perfect for personal, commercial and promotional applications.

[slideshow]

On the other hand, the interactive mirror is a step further into a more purposeful use of ubiquitous media. Developing technology that melts with the environment is key in properly integrating immersive media into everyday lives.  There are quite a number of possibilities with this kind of application: gaming, retail, multitouch, POI, POS, etc.

12 May

Visualizations

Some 3D visualizations for Agumented Reality applications.

[youtube=http://www.youtube.com/watch?v=HJdMV8o5MeY]

More of an ambient lighting solution for those missing home.

[youtube=http://www.youtube.com/watch?v=ZFHCNkT5Zkg]

A combination of space design, experience design, interactive games, holograms and augmented reality.  This Live Activation Stand Concept was made to highlight the product’s features and it’s fundamental purpose: being the lightest football boot around.  Visitors can play games, customize the shoes and see it in a different way through a hologram.

14 Apr

A New Start Up In Dubai

Dubai,UAE – PixelPlusMedia recently announced that they are setting up shop in Dubai, the world-renowned metropolis found in the United Arab Emirates.  In spite of the downturn in the economy since the recent financial crisis, they remain upbeat with the current gap in the advertising mix within the region.  “Our market study showed us that there is currently a technological gap in the ambient media market in the UAE and the region,” they say.  “As such, we feel that this is the best time for us to go into the market and introduce the latest of interactive media technologies available in the world.”[slideshow]

Composed of interactive media professionals, those who make up PixelPlusMedia share extensive experience in executing ambient branding campaigns in the Middle East, including Iran.  “Our experience shows us that the market is hungry for this type of media; and, with the current market situation, strong brands are looking to gain more ground with their audience and their markets with an effective medium,” the group added.

Veering into the concept of augmented reality, they are looking into finding different ways of integrating the virtual with reality.  “The main thing here is that we envision a market place where any form of surface can and will be transformed into a living and breathing branding medium; and, with our consultation, along with the technology that we bring in, anything is possible.”

“Our main goal is to give the general public a different branding experience that will be lasting and memorable; and, in turn, give our clients an exciting medium to communicate with their market,” asserted the group.

It does look like a promising proposition for those in the Middle East.  PixelPlusMedia brings in quite a few interesting branding technologies that include gesture-controlled media, 3D holograms and FTIR/FTLR-enabled Multitouch screens, which are precedents of game-changing GUI (Graphic User Interface), 3D Content Production and advanced programming.


Let's try something new.
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