Tag Archives: Pixel+Media

04 Feb

3M Virtual Mannequin

3M recently opened their Innovation Center in Dubai with a virtual mannequin greeting visitors at the lobby.  Check out the video below:

[youtube=http://www.youtube.com/watch?v=fGRjPoVe28U]

Hardware integration comes with the territory. In some cases, this is enough to create a truly immersive experience. As was the case for our 3M installation where the Virtual Mannequin was crafted using purely hardware logic. In this particular case, the client requirements were quite simple: they wanted a projection mapped mannequin that begins to talk once a person passes through. Simple, right?

No, after finalization, the client wanted more A.I. like presence verification, multiple video feeds and queuing. Now since the initial brief was simple detection – the solution was a hardware-based motion detection schema.  With the new requirements, some would say that the best way to go to implement a software-based logic.

Here comes the challenge: budget was locked into the initial quote and we have to implement these additional requirements nevertheless (with the timeframe shorter).  Adding logic programming would’ve been the easier way out but that would entail that we change the entire hardware already installed.  As such, our chief engineer decided to customize the hardware using only a soldering iron, a few additional components and dedication.

The solution worked out for all parties.  The mannequin functioned as it should (albeit additional requirements), the Innovation Center opened with the Mannequin sensing and welcoming guests seamlessly, client/s are happy and we: tired but satisfied.

 

 

 

04 Dec

Augmented Reality in Dubai

In association with Xische, we recently launched an Augmented Reality Campaign during the Big5 for JOTASHIELD.  Check out the video below!

[youtube=http://www.youtube.com/watch?v=f20YI8X2pMQ&feature=sub]

Or you can try for yourself at www.jotashield.com/experience

26 Aug

Gesture-based Interaction

Surface is an example of gesture-recognition computing.

[youtube=http://www.youtube.com/watch?v=aGp3B_zY5JU&feature=sub]

According to Wiki (our unparalleled source of information):

Gesture recognition is a topic in computer science and language technology with the goal of interpreting human gestures via mathematical algorithms. Gestures can originate from any bodily motion or state but commonly originate from the face or hand. Current focuses in the field include emotion recognition from the face and hand gesture recognition. Many approaches have been made using cameras and computer vision algorithms to interpret sign language. However, the identification and recognition of posture, gait, proxemics, and human behaviors is also the subject of gesture recognition techniques.[1]

Gesture recognition can be seen as a way for computers to begin to understand human body language, thus building a richer bridge between machines and humans than primitive text user interfaces or even GUIs (graphical user interfaces), which still limit the majority of input to keyboard and mouse.

It can be applied to marketing and advertising solutions but recent advancements have been made for industrial and government purposes.  A recent TED event showcases these advancements and it is AWESOME!

12 May

Visualizations

Some 3D visualizations for Agumented Reality applications.

[youtube=http://www.youtube.com/watch?v=HJdMV8o5MeY]

More of an ambient lighting solution for those missing home.

[youtube=http://www.youtube.com/watch?v=ZFHCNkT5Zkg]

A combination of space design, experience design, interactive games, holograms and augmented reality.  This Live Activation Stand Concept was made to highlight the product’s features and it’s fundamental purpose: being the lightest football boot around.  Visitors can play games, customize the shoes and see it in a different way through a hologram.

23 Apr

Pixel+Showreel

Pixel+Media releases it’s commercial product offerings in the Middle East on Youtube.

[youtube=http://www.youtube.com/watch?v=xDIM-VecAQQ]

They are looking to up the ante on current media offerings within the industry.  Mixing the real with virtual, Pixel+Media are keen on pushing Augmented Reality in campaigns, events and exhibitions.


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