House of Hype Digital Graffiti
No walls were harmed in the making of this graffiti. PXL+ introduced Digital Graffiti — a VR-powered spray experience that lets anyone tag, paint, and create without limits. Pick a color. Choose a style. Spray freely. With a tracked spray can and reverse projection, every movement appears instantly on a physical wall — turning empty spaces into immersive, ever-changing canvases.
- Experience Design
- Interaction Design
- VR Development
- Creative Technology Direction
- Hardware Integration
- Projection System Setup
- Software Development
- Installation Deployment
- VR Tracking System
- Custom Spray Can Controller
- Real-time Rendering Engine
- Reverse Projection Setup
- Projection Mapping System
- Unity Development
- Motion Tracking Sensors
- Interactive UI System
PXL+
November
2023
01 / Challenge
Breaking the Limits of Street Art
Graffiti is expressive but restricted by permanence, legality, and cleanup — limiting participation in public spaces.
02 / Idea
Graffiti Without Consequences
Allow anyone to spray freely without consequences by digitizing graffiti through VR and projection.
03 / Execution
Spray, Track, Project
A VR-tracked spray can captures user movement, translating it into real-time visuals projected onto a wall using reverse projection. Users can switch colors and styles, including stickers, instantly.
04 / Results
Unlimited Expression, Zero Mess
An inclusive, mess-free creative experience that encourages participation, repeat interaction, and transforms any wall into a dynamic digital canvas.
Next Step
Want to build something
like this for your brand?
Let's discuss how we can adapt this approach for your next event, launch, or installation.