Engineered for the Extraordinary.

Bespoke products and experiences, built from scratch to make moments that matter.

Spotlight

Work that
speaks for itself.

2012 · 2014
Effie Awards logo with a golden brown stylized crown and white 'effie' text.
Effie Awards
Marketing effectiveness, worldwide
2013 . 2020 · 2024
Dubai Lynx logo with a white flame icon and text on a black background.
Dubai Lynx
MENA's premier creative festival
2012 · 2014 · 2016
CANNES LIONS logo with bold white text and a stylized lion graphic.
Cannes Lions
The global benchmark for creative excellence
2022
The CLIOS logo features a stylized white globe icon alongside the word CLIOS on a black background.
Clio Awards
International creative advertising recognition
2025
The Loeries logo features a golden bird icon and the text 'LOERIES AFRICA MIDDLE EAST'.
Loeries
Middle East PR and comms excellence
2017
The word WARC displayed in bold white capital letters on a black background.
WARC Awards
Strategy and effectiveness, global

The Stack

What we do

View all capabilities
Activations

Experiential Activations

Designing and building brand experiences and interactive activations for public spaces across Dubai, the UAE, and the GCC.

Design

Spatial & Brand Experience Design

End-to-end spatial design and branded environment production for experiential activations, retail, and public installations across the GCC.

AI

AI & Emerging Technology

Integrating artificial intelligence and emerging technologies into physical and digital experiences — purpose-built for human interaction.

Augmented Reality

AR / VR / XR

Augmented reality, virtual reality, and extended reality experiences designed for live events, retail, and public activations across the GCC.

Robotics

Custom Hardware, Robotics & Physical Builds

Bespoke hardware, robotics, and mechatronic systems conceived, engineered, and manufactured in-house from the ground up.

Product Design

Technical Product Design & Production

Custom electronic design, product engineering, and technical production for complex, first-of-its-kind products — from concept to manufactured reality.

Machine Engineering

Custom Machine Design & Engineering

We design and build one-of-a-kind machines from scratch — from museum kiosks and robotic bartenders to giant gumball machines and gamified vending machines — purpose-built for public spaces and brand activations across the GCC.

Immersive

Immersive & Interactive Installations

Sensor-driven, camera-based, projection-mapped, and interactive lighting environments for public spaces, museums, retail, and live brand activations.

Software Development

Creative Technology & Software Development

Custom software development using React, Node.js, and modern frameworks — from real-time interactive applications and microsites to enterprise-grade systems and third-party integrations, built specifically for experiential activations and public spaces across the GCC.

Iterate. Refine. Repeat.
Museum of the Future
Bentley
Heinz
Carrefour
Masdar
Majid Al Futtaim
Estée Lauder
BAT
RTA Dubai
ADNOC
Mall of EmiratesCity Centre BrandsLeo BurnettBvlgari LighthouseM&C SaatchiNissanSamsungExpo 2020Dubai TourismDEWAEmirates NBDChalhoubAldar PropertiesMall of EmiratesLeo BurnettCity Centre BrandsLeo BurnettBvlgari LighthouseM&C SaatchiToyotaSamsungExpo 2020Dubai TourismDEWAEmirates NBDChalhoubAldar Properties

Active across the GCC since 2010 — with ongoing partnerships at the Museum of the Future and clients spanning retail, automotive, energy, hospitality, finance, and government.

Retail & FMCGAutomotiveGovernment & Public SectorEnergyHospitality & TourismFinance & BankingMuseums & CultureAdvertising & MarketingOther