MAF Suitcase of Surprises
Not all rewards come easy. PXL+ created Suitcase of Surprises — an interactive challenge where curiosity meets chance. Crack the code. Unlock the case. Win the prize. With a tactile digital dial and a real-time reveal on a large screen, every attempt builds anticipation — turning a simple giveaway into a game of suspense.
- Experience Design
- Game Mechanics Design
- Interaction Design
- Software Development
- Touchscreen Development
- Hardware Integration
- Creative Technology Direction
- Installation Deployment
- Campaign Strategy
- Unity Touchscreen Application
- Custom Dial Interaction System
- Tablet Registration System
- Queue Management Software
- Real-time Validation Logic
- Large Display Screen Integration
- Backend Data Tracking
- Interactive UI/UX System
2023
01 / Challenges
Making Giveaways Engaging
Traditional prize distributions lack excitement and fail to hold attention in crowded environments.
02 / Idea
Turn Rewards Into a Game
Transform a simple giveaway into an interactive challenge — where users must crack a combination to unlock the reward.
03 / Execution
Crack the Code, Claim the Prize
Participants register via tablet and enter a managed queue system. At the activation, they interact with a Unity-powered dial interface, rotating it to input a 3-digit combination. Each attempt builds tension — and when the correct code is entered, the prize is revealed instantly on a large display screen, creating a shared moment of excitement.
04 / Results
Anticipation Drives Engagement
By gamifying the reward system, the experience increased participation, dwell time, and crowd interaction — turning every win into a public spectacle and every attempt into a moment of suspense.
Next Step
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like this for your brand?
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