Seeds of Change EXPO 2020
Small actions can grow into something bigger. At Expo, PXL+ created Seeds of Change — an interactive stand where visitors could contribute to CO₂ offset initiatives and receive a plant in return. Tap to donate. Take a plant. Leave a mark. With a large-format touchscreen and an integrated photobooth, the experience turned awareness into action — and moments into shareable reminders to protect the planet.
- Experience Design
- Interaction Design
- Creative Technology Direction
- Touchscreen Development
- Hardware Integration
- Fabrication
- Content Development
- Installation Deployment
- Campaign Strategy
- Large Format Touchscreen System
- Custom Interactive Software
- Donation Integration System
- Photobooth Capture System
- Real-time Image Processing
- Overlay Graphics Engine
- Thermal / Photo Printer Integration
- Backend Data Tracking System
2024
01 / Challenge
Turning Awareness into Action
Sustainability messaging often lacks direct engagement, making it difficult to convert awareness into meaningful action.
02 / Idea
Making Sustainability Tangible
Turn environmental contribution into a simple, rewarding interaction — where users can give back and receive something tangible.
03 / Execution
Interact, Contribute, Grow
Visitors interact with a large touchscreen to learn and donate toward CO₂ offset initiatives, receiving a plant in return. A built-in photobooth captures the moment with eco-themed overlays and instant prints.
04 / Results
Planting Impact Beyond the Expo
Bridged awareness and action through participation — driving donations, increasing engagement, and leaving visitors with both a physical plant and a lasting message.
Next Step
Want to build something
like this for your brand?
Let's discuss how we can adapt this approach for your next event, launch, or installation.