King C. Gillette AR Beard Try-On

01 / Challenge

Cut through in the most crowded aisle in retail.

Launching King C. Gillette across the GCC meant competing in a saturated grooming category where every brand is fighting for shelf presence. A new product range aimed at style-conscious men needed more than packaging and placement — it needed a reason to stop, engage, and choose. The brief was to create a premium in-store moment that made the brand impossible to walk past.

02 / Idea

Try the beard before you buy the blade.

The biggest barrier to trying a new beard style is commitment — you have to grow it, shape it, and live with it before you know if it works. We eliminated that barrier entirely. An AR mirror let shoppers see themselves in any King C. Gillette beard style instantly — no growth, no guesswork, no risk. The product range became a try-before-you-buy styling experience, right at the point of purchase.

03 / Execution

Real-time face tracking. Premium retail hardware. Two weeks to deploy.

Pixel Plus Media developed and deployed the full AR system in two weeks — from AR development and real-time face-tracking integration to branded kiosk hardware and in-store installation. Each unit was fitted with a large interactive screen running a custom AR interface that mapped beard styles onto the shopper's face in real time, updating fluidly with every movement. The activation was rolled out across premium Carrefour locations throughout the GCC, seamlessly integrated into the King C. Gillette retail merchandising environment.

04 / Results

A grooming aisle that became a destination.

The AR pop-up drove measurable increases in dwell time and product engagement at every location. By letting shoppers personalise their experience at the shelf, King C. Gillette moved from a brand people passed to a brand people stopped for — establishing a premium, tech-forward identity across the GCC market from day one.

Results

Numbers that speak volumes.