Gillette AR Pop Up​

01 / Challenge

Cut through in a cluttered grooming aisle.

Launching King C. Gillette across the GCC meant competing in one of the most crowded retail environments in the region. The brand needed a premium in-store moment that would stop shoppers, drive genuine product exploration, and position King C. Gillette as contemporary, style-led, and worth their attention.

02 / Idea

Try a beard without growing one.

At the heart of the experience was an augmented reality screen that allowed shoppers to virtually try on different beard styles in real time — no physical commitment required. Users could instantly explore looks aligned with the King C. Gillette product range, turning passive browsing into active personal exploration.

03 / Execution

Deployed across GCC's premium retail network.

PXL+ delivered the interactive AR pop-up across premium Carrefour locations throughout the GCC. Each installation integrated augmented reality hardware with branded retail merchandising, creating a cohesive brand moment that blended digital interaction seamlessly into the physical store environment.

04 / Results

Personalization at retail scale.

The activation drove measurable increases in in-store dwell time and product exploration, elevating the grooming aisle into a tech-enabled brand experience. By bringing personalization into physical retail at scale, King C. Gillette established itself as a modern grooming authority in the GCC market.

Results

Numbers that speak volumes.