Jeep Sandbox KSA — Drive the Challenge

01 / Challenge

Build a brand experience as rugged as the vehicle.

Publicis and OneStellantis needed a bold brand experience in Saudi Arabia that would resonate with loyal Jeep enthusiasts and everyday adventurers alike. The activation needed to embody Jeep's spirit of exploration, drive real participation, and deliver measurable results — all within the compliance framework of KSA promotional regulations.

02 / Idea

The Sandbox Challenge.

A fully integrated physical-digital challenge inspired by Jeep's rugged DNA. Participants would register, compete, and unlock rewards through an immersive experience that blurred the line between on-ground excitement and digital engagement — with a grand prize draw verified by the Riyadh Chamber of Commerce for full regulatory compliance.

03 / Execution

End-to-end ownership. Zero handoffs.

PXL+ owned the full scope: a responsive microsite for pre-event registrations, real-time on-ground check-in and participant tracking, a physical-digital game system with integrated digital tracking, and a secure, system-validated COC-verified prize draw. Every element was designed, built, and managed by a single team.

04 / Results

Brand immersion at scale.

The activation generated 1,000+ total registrations — 400 pre-event and 600 on-site — with 309 active game participants, 13 key finders, and 1 grand prize winner. Beyond the numbers, the Jeep Sandbox Challenge delivered meaningful brand immersion, community excitement, and a compliant promotional framework that set a benchmark for experiential marketing in KSA.

Results

Numbers that speak volumes.