Shurooq - WTM 2025 (ExCeL London)

01 / Challenge

Captivating a Global Audience at WTM London

Exhibiting at World Travel Market requires cutting-edge engagement to stand out in a high-traffic, competitive global arena. Shurooq needed an immersive physical and digital ecosystem that could instantly draw visitors in, effectively showcase diverse regional destinations, and handle high-volume interactions smoothly within a tightly constrained exhibition setup.

02 / Idea

A Stand You Explore, Not Just Visit

We conceptualized a multi-layered interactive environment where visitors don't just view destinations—they navigate them by hand. The installation pairs a central, collaborative map table with distributed touch displays and a dynamic, motorized sliding screen, turning the entire stand into a unified storytelling journey.

03 / Execution

Hardware Integration Meets Custom Software

Delivered within a rapid two-week timeline, the technical architecture combines custom Unity software with robust hardware integration. The build seamlessly synchronizes 7 interactive screens, 1 touch table, and 1 non-motorized moving screen driven by custom sensors, encoders, and limit switches for precise, reliable performance throughout the exhibition.

04 / Results

An Immersive Home for Shurooq's Portfolio

The installation gave Shurooq a striking, high-impact presence at EXCeL London. Visitors actively explored Sharjah's portfolio by hand—whether gathering around the interactive map table, walking the sliding screen along its track, or diving deep into project details across the display monitors.

Results

Numbers that speak volumes.