FARFETCH Pop-Up at Sole DXB 2019
A 90s convenience store reimagined as a luxury sneaker experience — Farfetch's most talked-about activation at Sole DXB 2019.
- Stand Design
- Project Management
- 3D Visualization
- CAD
Spinworx
4 Weeks
2019
01/ Challenge
Bring the Farfetch world into a physical space
Farfetch needed a brand experience at Sole DXB 2019 that felt native to sneaker culture while embodying the brand's luxury positioning — something unexpected, immersive, and impossible to walk past.
02/ Idea
Idea The convenience store, reimagined.
PXL+ designed a space rooted in nostalgia — a tasteful adaptation of the 90s neighborhood convenience store, reframed as a high-end sneaker destination. Familiar enough to draw people in, curated enough to feel like Farfetch.
03 / Execution
Designed and managed end to end.
In collaboration with Spinworx Events, PXL+ led the creative direction and full on-ground management of the activation — from spatial design and fabrication through to the VIP rooftop experience overlooking the Burj Khalifa, with sets from some of Dubai's most prominent DJs.
Gallery
Behind the moment.
Next Step
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like this for your brand?
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