RAKBank Memotraits
RAKBANK conducted a unique social experiment with FC Barcelona fans, capturing their emotional memories using EEG headsets. As participants recalled moments from Camp Nou, the headsets tracked three emotional states—concentration, excitement, and relaxation. An algorithm then translated this brainwave data into patterns, colors, and strokes in FC Barcelona’s brand colors, transforming intangible memories into evolving digital artworks called “Memotraits.” The project explores the idea of bringing memories to life through emotion-driven data art.
- Sortware Engineering
- Hardware Engineering
- Experience Design
- Fabrication
- Nodejs
- P5.js
RAKbank
3 weeks
2020
01 / Execution
How Did We Do It?
An algorithm specially designed for this experiment, assigned values and a shade of colour to each data point. Each data point is denoted with a stroke of pattern based on the assigned values. As more emotional data fed in the program, more patterns evolved in different colors and transformed raw data into art. As the fans shared these Camp Nou memories, the data points are visually transformed by associating each emotion to a FC Barcelona brand color. Concentration = Blue, Excitement = shade of Garnet and Relaxation = Yellow
Gallery
Behind the moment.
Next Step
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like this for your brand?
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